At PV Consulting Group, we create strategies that drive the growth and efficiency of your business. We specialize in strategic consulting, designing customized solutions to enhance your brand and reach new markets.
We are passionate about serving organizations, we have a multidisciplinary and talented team that will always propose the best strategies in order to support our clients to develop and achieve their goals; serving as agents of change.
Our goal is to prepare our clients to face today's business challenges and discover opportunities they have never imagined.
Commercial & Marketing Director PV Group
CEO
Junior Consultant
Director and Manager of Optimization Processes
Senior Consultant and Planning and Procurement Manager
Founding Partner of PV Group
Marketing Invasion
Customer Ralationship
Market Analytics
Laura has been associated with transnational companies with market-leading product brands, such as McDonald's, Shell Royal Dutch and Total Energies. In these last two companies, Laura held several Regional Management Positions in Marketing and Commercial areas, in which she has performed different functions of planning, strategy, marketing, benchmarking, sales, development of new products and projects, various implementations and management of work teams. Under her responsibility, she has served the Central American and Caribbean markets for more than 20 years. These business experiences have led her to develop strong skills such as teamwork, to achieve success in the implementation of various projects with a view to improving the results and sales of the companies where she has collaborated. Laura has trained in Business Administration with a postgraduate degree in Marketing, oriented to results and team management, she has participated in various international courses for the development of Negotiation Skills, new Marketing trends, development of Commercial strategies and tactics, among others.
Alejandro is an executive with over 20 years of experience in strategic planning and business development. He has held key roles in commercial, strategic, and financial functions in national and multinational companies such as Royal Dutch Shell Group, Corporación Multi-Inversiones, Cementos Progreso, and Grupo Occidente. He holds an MSc in International Business and Economics from Utrecht University and an MBA from INCAE. He excels in project management for multinational companies and in the profitability of investments in sectors such as construction and mass consumption. As Founding Director of PV Consulting Group, he has developed methodologies for the implementation of strategic projects in various industries and in the development of entrepreneurial ecosystems.
Melissa Ureña holds a degree in Business Administration with an emphasis on Marketing and Sales. She currently works for PV Consulting Group, where she applies her experience to provide strategic business solutions. Previously, she held key roles at Puratos de Costa Rica and Total Petróleo, contributing to the growth and positioning of these brands in the market.
Throughout his career, he has developed outstanding skills in: Effective Communication: Facilitating interpersonal relationships and clear presentations, Teamwork: Collaborating efficiently in multidisciplinary environments, and Decision-Making: Evaluating options and choosing the best strategies for organizational success.
Carlos is our expert in Banking, Capital Markets, and Insurance. He has over 16 years of experience as an international consultant in systems integration projects, implementing various technological solutions in the financial sector, where he has over 29 years of work experience, as well as in the telecommunications, publishing, and commercial sectors. Throughout his career, Carlos has worked with multinational companies and various types of projects, enabling him to identify problems and solutions through process and technology optimization, maximizing the strengths of each member of his team. Carlos is a certified public accountant with a Master's degree in Business Administration and a Diploma in Taxation from the Escuela Bancaria y Comercial.
Ricardo has over 20 years of experience working for financial institutions and multinational corporations such as River Forest Bank in Chicago, Shell Oil, and Puma Energy, holding numerous regional positions in the areas of credit, sales, planning and strategy, pricing, marketing, and customer service. He also has experience in business and international trade, importing and exporting various products, organizing trade missions to China, and handling purchasing and logistics from Asia. He holds a BA in Economics with an honors program and a double major in Psychology and Spanish Literature from DePaul University in Chicago, Illinois.
Renán González is a business leader with more than 25 years of experience in strategy, finance, and corporate performance management. He has held executive positions at multinational companies such as Shell, Texaco, Puma Energy, and Wendy's, as well as at large financial and agribusiness groups in Latin America.
He currently serves as Regional CEO of Great Place to Work® Mexico, the Caribbean, and Central America, and is a Founding Partner of PV Group, where he drives high organizational performance, new business development, and mergers and acquisitions processes in various sectors such as retail, food and beverage, technology, security, financial services, and NGOs.
Renán has a background in Systems Engineering and postgraduate degrees in Financial Engineering, Marketing (Kellogg School of Management), and Strategy (Harvard Business School). He has also been a speaker, university professor, and host of radio programs focused on leadership and values.
